How to Write a Memorable Offer Letter

by Norma Pfluge 08/03/2020

Photo by Free-Photos via Pixabay

While buying a home in a seller’s market, it pays to stand out from the crowd. One way to do that is with a memorable offer letter that captures the seller’s attention from the start. You must include all the right elements, however, to effectively win them over and earn the chance to buy your dream property. To make the biggest impact, here’s what to include in your offer letter.

The Story of Your Journey

Although you do not have to go into great detail, it is helpful to share information about you and your family in your offer letter. You can simply talk about your journey toward finding the perfect home and how their property fits your vision for the future. Or you can go even further in creating a connection by talking about your:

  • Family dynamics
  • Hobbies
  • Pets
  • Career

Aim to create a connection with the seller by highlighting shared interests that you may have picked up on during the open house.

Your Plans for the Space

When you share your plans for how you will use the home, sellers can start to envision you making the purchase and living there. Consider talking about your family’s various activities, such as baking and sports, and share how different areas of the home would support those endeavors.

Strive to weave in compliments about the home’s current design as you share your plans, helping create a strong connection with the seller. If you are planning on fully renovating the space, leave out those details, as sellers often feel protective of their current home design.

A Heartfelt Appeal

While remaining upbeat, add a heartfelt appeal that speaks to the heart of the seller. Use this moment to give context to your bid, explaining why you offered what you did. Then, politely ask that they consider your offer and help you realize your dreams of owning that property.

Focus on your journey and hopes for the future rather than the challenges you have encountered along the way. Remaining positive helps generate warm feelings that make it more likely your offer will be accepted. For the same reason, close your letter by expressing your appreciation of them taking the time to read and consider your offer. 

Now that you know what your offer letter should include, you can sit down with a pen and paper and write it out. Although it takes more time, skipping the word processing program allows you to keep it as personal as possible. If you have a dedicated real estate agent, they can help you craft the perfect letter and send it out by the deadline. Don't have a real estate agent yet? Feel free to reach out and let's begin your homeownership journey together!

About the Author
Author

Norma Pfluge

 Meet Norma, a trusted realtor in Middle Tennessee. With over 20 years of experience living in Smyrna with her husband and two children, she has a deep understanding of the local community. Norma's background in customer service and the medical field has given her the skills to provide excellent care and service to her clients, no matter the price point of their home.

With a passion for service and a commitment to professionalism, Norma strives to make each client's experience smooth and memorable. As a real estate agent, her first priority is education, as she listens to her clients' needs and wants and uses her skills and 10+ years of experience to deliver a stress-free and enjoyable home buying or selling experience.

Norma is dedicated to making a life-changing difference in her clients' lives and is committed to providing the highest level of service. Let Norma help you navigate the exciting journey of buying or selling your home.